Saturday, September 20, 2014

Being Functional Fit

Before anyone decides on what workout to follow or perform you must ask one question. Why am I doing this? 

Remember the Te Bow era? I don't really recall a host of moms kicking ass in the streets. Was it a good workout? yes. Did it survive? no. The reason is people asked themselves WHY? The answer was not good enough to continue with the pain and sweat. So as you search and do these different workouts, think about functionality. To be a bodybuilder, you care about the pump. Weight doesn't matter as long as you get that glorious burning sensation! For a cyclist, you need to have the stamina for multiple day rides. For me, a need to be able to pick up a heavy awkward object and probably run with it. "functional" is all dependent on what YOU do. So again, ask yourself, What do I need to do everyday? shoot to make that easier through hard work in the gym!

-Strength and Honor 

Saturday, September 13, 2014

But first, let me take a selfie

Nothing can ruin your Instagram faster than a bunch of poorly prepared "selfies". As a social media consultant I have had the opportunity to create, repair and utterly change the way my clients portray themselves on the web. Recently I presented to a group of bikini and figure competitors on how to use social media for sponsorship reasons. As I assessed each of the people attending the lecture, I noticed one similarity. The overuse and misuse of "the selfie".

As you are creating your Brand(you), you must ask one question. Why am I doing this? The reasons can vary but the one thing that must be consistent is A Reason. I felt like it does not count. If you like praise, we all do, it counts. It is not a great one because after a while people get sick of telling you how great you look. If it is to inspire, better. People love to see others lead the way. The best reason is to tell a story.

A good instagram account should entertain you for at least 10 minutes

Thenest.com reported the avg. American spends almost $2200 dollars a year on entertainment. You can entertain them for free! Here are my top 5 ways to entertain on IG. 

1. Check your Background
Make sure it is neat, no photobombers, and the lines work with your pic. 

2. Check you lighting
Nothing can destroy a picture like to much light behind, overhead and from the side. 

3. Be creative
Don't just snap a pic. Think about the face you will make, where people in the group should stand etc.

4. Stand out from the crowd
If you saw it on a  billboard, would it catch your eye?

5. Know who your target audience is
Knowing what your audience is looking for will allow you to deliver just that. If you are a personal trainer, skip the selfies, Post pics of your clients! 

-Strength and Honor