Nothing can ruin your Instagram faster than a bunch of poorly prepared "selfies". As a social media consultant I have had the opportunity to create, repair and utterly change the way my clients portray themselves on the web. Recently I presented to a group of bikini and figure competitors on how to use social media for sponsorship reasons. As I assessed each of the people attending the lecture, I noticed one similarity. The overuse and misuse of "the selfie".
As you are creating your Brand(you), you must ask one question. Why am I doing this? The reasons can vary but the one thing that must be consistent is A Reason. I felt like it does not count. If you like praise, we all do, it counts. It is not a great one because after a while people get sick of telling you how great you look. If it is to inspire, better. People love to see others lead the way. The best reason is to tell a story.
A good instagram account should entertain you for at least 10 minutes
Thenest.com reported the avg. American spends almost $2200 dollars a year on entertainment. You can entertain them for free! Here are my top 5 ways to entertain on IG.
1. Check your Background
Make sure it is neat, no photobombers, and the lines work with your pic.
2. Check you lighting
Nothing can destroy a picture like to much light behind, overhead and from the side.
3. Be creative
Don't just snap a pic. Think about the face you will make, where people in the group should stand etc.
4. Stand out from the crowd
If you saw it on a billboard, would it catch your eye?
5. Know who your target audience is
Knowing what your audience is looking for will allow you to deliver just that. If you are a personal trainer, skip the selfies, Post pics of your clients!
-Strength and Honor